Social Media Engagement Strategies (PER-343)

Status:
FEMA Certified

Description:
This eight-hour performance-level course is designed to provide participants with knowledge and skills using social media tools to engage individuals and volunteer organizations for assistance during an emergency. Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication, and Virtual Operations Support Teams (VOST).

The course will supplement and build upon NDPTC's existing FEMA-certified performance-level course entitled "Social Media for Natural Disaster Response and Recovery" (PER-304) by providing social media strategies for engaging the public during disaster events.

Course Modules

Social Media Content Types and Considerations
Strategies for Audience Engagement
Measuring Outcomes
Designing a Social Media Strategy for Your Agency

Target Audience:
Emergency Managers
Citizen/Community Volunteer
Government Administrative
Fire Service
Law Enforcement
Emergency Medical Services
Public Works

Prerequisites:
PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:
1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course

2) This course conducts a pre-test, post-test, and course evaluation online.

ASFPM Credit Units:
6.5 Continuing Education Credits
IACET Credit Units:
0.6 Continuing Education Units
IAEM (E/G) Credit Units:
7.0 Emergency/General Management Training Credit Hours