Social Media Tools and Techniques (PER-344)

Status:
FEMA Certified
Description:
This eight-hour performance-level course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. This course builds upon the existing PER-304 Social Media Applications for Disaster Management course by providing participants with a more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence in various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps.

Participants will participate in group discussion and activities throughout the course that reinforce the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led comprehensive activity.

Course Modules:

Intermediate Social Media Tools

Agency Strategy, Tool Selection, and Administrative Best Practices

Social Media Monitoring, Data Mining, and Mapping during Disasters

Comprehensive Activity

Target Audience:
Public/Private Sector Organizations
Community Emergency/Response Teams
Neighborhood Organizations
Community Associations
State, County, Local Emergency Management Agencies
Red Cross
Emergency Medical Services
Non-Governmental Organizations
Private Business
General Public
Citizen/Community Volunteer
Public Works
Private Sector/Corporate Security and Safety

Prerequisites:
PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram

Recommended courses include: IS-42, IS-100, IS-200 and IS-700

Requirements:
1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.

3) Participants must have Twitter, Facebook and Instagram account prior to attending the course.

2) This course conducts a pre-test, post-test, and course evaluation online.